How Smart Car Match collects, uses, and protects information

Smart Car Match is a vehicle shopping, lead-capture, and follow-up platform operated in connection with local dealership support. This policy explains what information we collect through smartcarmatch.com, how we use it, when we share it, and what choices you have.

The site is built to help shoppers browse inventory, complete the quiz, request contact, ask for financing help, submit trade-in or referral information, book appointments, and subscribe to vehicle alerts.

We collect information you provide directly, including when you fill out forms, use the quiz, save alerts, or contact us.

• Contact details such as name, phone number, email address, and preferred contact method.
• Lead details such as vehicle interest, desired action, budget direction, financing needs, trade-in interest, and notes you submit.
• Quiz responses, recommendation summaries, quiz score, and related vehicle-match preferences.
• Appointment details such as preferred date, preferred time, appointment type, and whether you have a trade-in or need financing.
• Trade-in details such as year, make, model, trim, mileage, VIN, payoff information, condition details, and notes.
• Referral details such as referrer and referred party contact information, vehicle interest, and permission-to-contact status.
• Alert subscription details such as email address, first name, saved search label, selected search criteria, and alert status.

We also collect limited technical and usage information to operate and improve the site.

• Analytics events such as page path, event name, referral context, and related lead or quiz event linkage.
• Technical information such as IP-based request identifiers used for rate limiting, security, and abuse prevention.
• Tracking parameters stored in your browser, including source, campaign, medium, landing path, and first/last seen timestamps when you arrive through tagged links.
• Browser-side preferences and device-level subscription data needed for features like push notifications or saved site preferences.

• To respond to requests, match shoppers with relevant vehicles, and provide follow-up by phone, text, or email.
• To schedule appointments, coordinate financing conversations, and manage trade-in or referral workflows.
• To create and deliver saved-search and vehicle alert emails.
• To measure site activity, improve pages and funnels, and review which inventory, blog, quiz, and location pages are useful.
• To secure the site, prevent spam or abuse, rate-limit form traffic, and monitor operational issues.
• To support internal dealership operations and future CRM or provider integrations that are used to handle shopper requests.

We do not describe this site as selling personal information. We share information only as reasonably necessary to operate the service and support shopper follow-up.

• With internal users, including authorized Smart Car Match and dealership staff who need the information to respond to your request.
• With service providers that help operate the site or communications, such as hosting, database, email delivery, analytics, and push-notification providers.
• With inventory, media, and dealership-system providers when needed to support vehicle data, media, or operational workflows.
• When required by law, legal process, or to protect the rights, safety, security, or property of the site, the dealership, shoppers, or others.
• As part of a business transition if the platform, dealership relationship, or related assets are reorganized, transferred, or sold, subject to applicable law.

If you subscribe to alerts, we may send confirmation messages and future alert messages tied to the search criteria you saved. Alert emails and notifications may reflect live inventory, new arrivals, removals, and price changes, depending on the alert settings available at the time.

If you enable browser or app-style notifications on a supported device, we store the technical subscription data needed to deliver those notifications. You can disable notifications through your device or browser settings.

Smart Car Match uses browser storage and similar technologies to keep basic experience settings and attribution data. For example, the site may store traffic-source details, browsing-entry context, or saved preferences in local or session storage so the experience remains consistent across pages.

These tools help us understand site usage, attribute incoming traffic, and avoid forcing shoppers to restart every step from the beginning.

We retain information for as long as reasonably necessary for lead follow-up, alert delivery, analytics review, operational records, security, legal compliance, dispute resolution, and legitimate business needs. Retention periods can vary by record type and by whether the information remains operationally relevant.

• You may choose not to provide certain requested information, but some features may not work without it.
• You can unsubscribe from alert emails using the unsubscribe method included in the message when available.
• You can disable push notifications through your browser or device settings.
• You may contact us to request updates or deletion of submitted information, subject to legal, security, recordkeeping, and operational requirements.

Smart Car Match is not directed to children under 13, and we do not knowingly collect personal information online from children under 13 through this site.

We use reasonable administrative, technical, and organizational measures designed to protect information. No website, database, email system, or internet transmission is guaranteed to be completely secure, so we cannot promise absolute security.

Depending on where you live, you may have rights under applicable privacy law to request access, correction, deletion, or information about how your personal information is handled. Any such request will be reviewed and handled in line with applicable law and any valid exceptions.

We may update this policy from time to time as site features, integrations, operational workflows, or legal requirements change. When we make material changes, we will update the effective date on this page.

Questions about this policy or requests related to your information can be sent to krider@bishopautomi.com or directed by phone to 989-424-6696.